Portuguese Interdisciplinary Society of Medical Laser
/BrandingSPILM (Sociedade Portuguesa Interdisciplinar de Laser Médico) underwent a rebranding process to better reflect its mission and values. This society, dedicated to various specialties that use lasers in medicine, has been a space for training, sharing experiences and disseminating the medical laser, highlighting its diagnostic and therapeutic potential in several areas. The objective of the rebranding was to create a visual identity that adequately represented SPILM and its meaning. The new brand design was conceived with light as inspiration, specifically the visual spectrum made up of seven colors, which is used in a variety of medical lasers. Thus, “The Beam” was developed: a symbol that represents SPILM, inspired by the point of incidence of the laser beam. This rebranding also included the development of a dynamic identity system, which allows you to explore variations with different colors of the spectrum, always evolving, thus reflecting the constant evolution of science and medicine. This new design is a clear representation of the work carried out by SPILM, highlighting the synergy between the diverse knowledge of each discipline in the use of lasers in medicine.
